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Case studies

Marketing in a changing society

Changes in marketing environments have, in many cases, rendered traditional company-to-consumer marketing and communications strategies insufficient, as the need to target, communicate, and address the needs of different constituencies has increased....

Catalogue: ESOMAR Congress 1995: Making The Decision
Authors: Michael Cohen, Jennifer Scott
September 1, 1995
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Citation

Cohen and Scott (1995a, September 01). Marketing in a changing society. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/marketing-in-a-changing-society


Research papers

Expanding markets in Eastern Europe

This paper presents two different case studies involving Western manufacturers and distributors attempting to introduce their products to consumers in Eastern Europe. Each case clearly illustrates how research can be applied to develop and integrate...

Catalogue: ESOMAR/JMA/ARF Conference 1995: Triad 2000
Authors: Michael Cohen, Jennifer Scott
June 15, 1995
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Citation

Cohen and Scott (1995a, June 15). Expanding markets in Eastern Europe. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/expanding-markets-in-eastern-europe